More and more moms are becoming entrepreneurs as they’ve developed product ideas from their everyday lifestyles. I’m sure we’ve all had that “Why didn’t I think of that?” moment when we hear about a new child-based product that has come out and is extremely useful. As moms, we are constantly thinking about our children– so if we figure out something that works for them, why not share it and make it available to all moms out there too?
As the founder of Pump It Up, I am always looking to encourage and support other moms on the pursuit of entrepreneurship. The road can be rocky, but the rewards can be amazing in so many ways. Like most moms, I created PIU to solve a problem. Most mompreneurs have done the same. As they have raised their little ones, they have realized a need or a problem and then have created the solution for not only their own children, but hopefully for millions of others.
Mom Invented features moms who have created products and business ideas, and I wanted to share some inspiring examples:
Kiss-u-Tissue Tubes were invented by mom Amy Davis (tissue dispensers that fit into car cup-holders).
In an interview with Mom Invented, Amy stated: “I had never worked in business in any way before I started this company. It all began when I was driving my kids to a friend’s house in September of 2007 when one of them cried out for a tissue. A quick glance in the rear-view mirror told me that this kid needed a tissue NOW, so I quickly began to search my immediate surroundings: the seat next to me, the floor, and the hold-everything bag next to me; only to come up short. And then as I reached behind me to search the floor of the back seat I glanced up at the road just in time to swerve out of the way of my neighbor’s fence. That was a wake-up call. I pulled over to the side of the road so I could attend to one thing at a time. And I thought, ‘I can’t be the only one with kids who have autumn allergies and wait until the last minute to cry out for a tissue.”
Tammany Atkinson is the mom inventor behind Bee’s Knees (patented baby pants with neoprene in the knees to protect babies while crawling on hardwood and tile floors)
In Tammany’s interview, she said: “I started Bee’s Knees when I noticed our son Jackson’s knees were red and bruised from our hardwood and tile floors. I tried crawling around to see what it felt like and I felt so badly for him that I was inspired to create a solution.”
The Zaky is one of the best mom-inspired product story I’ve ever heard of (saved the best for last).
Mom Invented shared Yamile Jackson’s story behind this great product:
In 2001 Yamile Jackson gave birth to her son Zachary 12 weeks prematurely. He weighed less than 2 pounds, and when he was 3 weeks old, Tropical Storm Allison hit Houston, shutting down power and water in the hospital. The hospital staff, Yamile and her husband, Larry, had to keep Zachary alive by hand for nine hours until he could be evacuated, and at that time Yamile made a promise to do whatever she could to help all babies — and prayed for the opportunity to do it on Zachary’s behalf, not in his memory.During the 155 nights Zachary spent in the hospital, Yamile spent at least 10 hours a day with him in the neonatal intensive care unit, but she hated leaving him at night. She had learned from the nurses how to use her hands to comfort him — how to hold him and how to touch him to give him boundaries, but she wanted something to continue to comfort Zachary in her absence. So she sewed hand-shaped pillows, which she slept with to give her scent, that she could leave with her son to keep him feeling warm and secure.
She could see a difference in Zachary’s monitors when he was being cradled by the pillows, and seeing that he was at ease helped Yamile feel more relaxed. Two weeks after she finally brought Zachary home, Yamile got a call from the development director at the NICU to see if she could make her “little hands” for the other premature babies, and she knew this was how she could keep her promise to help babies and their parents.
Yamile spent the next three years refining her hand-sewn design and bringing The Zaky to market. It’s now available in many retail and online stores, is used in hospitals nationwide, and has won numerous product awards.
Whether it’s an itty-bitty product idea, or a huge life changing business concept, moms can use their day to day experiences to help them become successful in many different ways. Let your ideas soar!